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Godrej Appliances takes an innovative OOH route for its Leak-proof Air Conditioners
YouTube link (night view) - https://www.youtube.com/watch?v=VYS48GbKbzQ
Mumbai, 14 June 2023: Godrej Appliances, part of Godrej & Boyce the flagship company of the Godrej Group, has rolled out an innovative Out-of-Home (OOH) campaign for its Leak-Proof Air Conditioners. The campaign objective is to build awareness about this industry-first innovative product by creating impactful communication and strengthen the brand’s visibility.
The centerpiece of this multi creative hoarding campaign is a captivating 3D bus shelter that vividly portrays one of the commonly faced issues by AC users—leaking AC. Simultaneously, it prominently presents the Godrej Leak-Proof Split Air Conditioner as the ultimate solution to this problem. The 3D bus shelter illuminates at night, creating an eye-catching visual. This banner has been strategically installed across prime locations in Patna, Surat, Ahmedabad, Guwahati, Chennai, and Jaipur keeping in mind the ongoing summer heat and ensuring widespread visibility and engagement with the target audience.
Taking a step further, the brand has also implemented outdoor cab branding activity coupled with audio branding on digital platform for multi-sensory engagement of consumers travelling in the Delhi heat.
Commenting on the latest OOH campaign Swati Rathi, Head of Marketing, Godrej Appliances said, “We are excited to introduce this innovative OOH series that is already standing out amidst the media clutter seen in summers. This visually engaging outdoor communication builds on the recently concluded TV Campaign for our Anti Leak Split ACs – a first of its kind proposition that solves the extremely common but as yet unaddressed problem of Leaky ACs.”
Godrej Appliances brings this campaign to life by collaborating with Madison Outdoor Media Solutions and Creativeland Asia.
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