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Godrej Interio targets to increase the delivery points to 300+ cities by the end of FY 22-23
~Strengthens omni-channel presence to drive enhanced shopping experience~
~Plans to open multiple small format stores to drive greater accessibility for consumers~
Mumbai, December 20th, 2021: Godrej & Boyce, the flagship company of the Godrej Group, announced that its business Godrej Interio, India’s leading furniture brand in home and institutional segments has revealed that it is strengthening its omnichannel presence to enhance accessibility for its customers. Using a mix of technology and processes, the brand will increase the involvement of channel partners as a part of its Omni-channel strategy. By increasing its delivery points to over 300 cities, Godrej Interio is targeting a growth of 40% in its e-comm sales.
The brand is also growing its e-commerce reach from 23 cities to 300+ cities by the end of FY 22-23 in a phase wise manner. This reach will eventually translateinto delivery to 10,000+ pin codes. In FY 2021-22, Godrej Interio will be adding up to 90 stores throughout India in Tier 1, 2 and 3 towns to ensure greater accessibility to customers across a broader geography. To enhance the consumer experience, Godrej Interio will also be experimenting the newer technologies and digital toolsin smaller stores.
While the demand for work from home (WFH) furniture demand dwindled after an initial spurt, primarily due to advanced stages of unlock, Godrej Interio witnessed an increase in furniture purchases in Q2 due to the onset of the wedding season and the festive season after COVID-19’s second wave.
Subodh Mehta, Senior Vice President (B2C), Godrej Interio said “Being accessible to our customers across the country is our primary objective. We will continue to expand our offline retail presence along with ramping up our online presence. Given that furniture is a touch and feel category, we noticed that many customers purchased from our stores after browsing online and so we ramped up the use of digital technology to assist them in making a purchase they would be happy with.
Another interesting trend we observed was home renovations and new home possessions was on the rise as customers used their discretionary income to redecorate their homes which was stalled due to the pandemic. We have a revenue growth rate of close to 18% for B2C products and overall growth rate accruing up to 20 percent. We will grow by 10% percent this fiscal year over FY19-20 base year.Through our greater reach via e-commerce, we plan to focus on Work from home, Study from home & multifunctional furniture offerings, in addition to regular home furniture.”
Godrej Interio has been investing heavily in key digital technologies, automation, processes and people to build a robust, truly Omni-channel, Omni-present furniture brand with the largest footprint across the country. With consumers today preferring to browse online before making a purchase, Godrej Interio has initiated Virtual & Hybrid selling, Contactless payments, virtual walkthroughs, Room Planner & Product Configurators to cater to the newfound trend. The brand has blended theirdigital and retail stores to deliver a truly omnichannel experience to customers
About Godrej Interio:
Led by the largest in-house design team in the country in the furniture category and awarded with 34 India Design Mark Awards till date, GODREJ INTERIO aims to transform spaces with its thoughtfully designed furniture to create brighter homes and offices with products that have the highest design quotient in aesthetics, functionality, and technology. With consistent pursuit of excellence and a special focus on health and ergonomics, GODREJ INTERIO’s product portfolio comprises of a wide range of solutions
Today, we design and manufacture furniture for office spaces, homes, educational institutes, healthcare facilities, laboratories and more. Along with furniture we offer Audio Visual and 360 Degree Turnkey solutions. Each of our product range revolves around comfort and aesthetics while delivering well-designed, long lasting, and functional furniture solutions. In short, Godrej Interio helps the consumers to make every space the perfect setting for their myriad moods and moments.
Currently present in over 650 cities with 250 exclusive showrooms and 800 dealers, is one of the largest divisions of Godrej & Boyce Mfg. Co. Ltd., part of the Godrej Group, one of India's largest engineering and customer product groups.
Godrej Interio has 7 manufacturing facilities situated at Mumbai, Khalapur, Haridwar, Shirwal, and Bhagwanpur. GODREJ INTERIO’s Shirwal Plant is Green Co Platinum Certified, and Mumbai Plants are Green Co Gold Certified. GODREJ INTERIO is widely known for its comprehensive sustainability certifications for its products in furniture category.
GODREJ INTERIO commitment to the environment has resulted in manufacturing products with lesser environment footprint. Our pioneering efforts include designing less environment burdening products, usage of eco-friendly materials and setting up less polluting and consuming processes, ensuring eco-friendly packaging and transportation and finally the extended responsibility of recycling/reuse of used furniture and scrap, thus ensuring a lifecycle approach to green. GODREJ INTERIO has the widest range of green choices for our customers which not only includes products but also services such as green interiors and recycling.
The brand boasts of noteworthy awards received so far- CII Exim Bank Award for Business Excellence 2016, Superbrands 2017-18, Reader’s Digest Most Trusted Brand 2018 Gold (Home Furniture and Modular Kitchen),National Energy Leader Award at CII National Award for Excellence in Energy Management 2018, GreenCo Star Performer Award 2019, TRA’s India’s Most Consumer focused brand 2019, andIndia’s Most Desired Brand 2021.
For further information, please visithttps://www.godrejinterio.com/
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