Honda Motorcycle & Scooter India conducts Road Safety Awareness Campaign in West Bengal

Honda Motorcycle & Scooter India conducts Road Safety Awareness Campaign in West Bengal

Over 2000 school students & staff of Siliguri learnt how to stay safe on roads

Siliguri, 31 August 2022: As schools in India reopened after two years hiatus, Honda Motorcycle and Scooter India (HMSI) continues its National Road Safety Awareness Campaign in the country to re-emphasize the need for road safety awareness among citizens.

The two-days camp (30-31 August 2022) at Hindi Balika Vidyapith in Siliguri witnessed spirited participation from over 2000 school students and staff members who set out to imbibe the safe riding practices. HMSI’s road safety instructors utilized the age appropriate road safety learning programs to enhance the retention of road safety awareness among all.

Speaking on HMSI’s commitment towards sensitizing India on road safety, Mr. Prabhu Nagaraj, Operating Officer - Brand & Communication, Honda Motorcycle and Scooter India said, “Road safety education is essential for developing a road safety mindset. Continuing to further strengthen our commitment of building a safer India on roads, we have resumed our on-ground road safety training - National Road Safety Awareness Campaign. With this campaign, we aim to educate children as safety ambassadors of tomorrow as well as help adults to be the responsible road users.”

HMSI’s National Road Safety Awareness program made learning fun yet scientific through:

1. INTERACTIVE SESSION: HMSI’s specially trained road safety instructors educated 5 to 10 years old about the do’s and don’ts while commuting in a school bus and cycling.

2. PRACTICAL LEARNING: 11 to 12 years old learnt how to ride their bicycle safely, their duties as a pillion on two-wheeler and importance of safety gear on roads. To make this learning more practical and fun, kids got hands on learning experience on the specially imported CRF50 motorcycles.

3. SCIENTIFIC THEORY LEARNING MODULE: Safety riding theory session on road rules & regulations, road signs & markings, driver’s duties on road, riding gear & posture explanation and safe riding etiquettes was conducted for 13 to 17 years old as well as for staff.

4. EXISTING DRIVERS HONING RIDING SKILLS: School staff members who are already existing riders tested and honed their learnings through practical training on a two-wheeler.

5. LEARNING BECAME FUN: To ensure that the young students could learn more about road safety, HMSI also conducted fun educational activities like road safety games and quizzes on daily basis.