IIFL Securities Appoints Former Google & Piramal Executive Alok Arya as Chief Marketing Officer

IIFL Securities Appoints Former Google & Piramal Executive Alok Arya as Chief Marketing Officer

IIFL Securities Ltd, one of India’s largest broking and advisory firms today said that it has appointed Mr. Alok Arya as Chief Marketing Officer. Mr. Arya was previously the Head of Digital, Integrated Media & PR for the Consumer Products division at Piramal Group, preceded by senior roles at Google, Future Group and Tata Housing.

Mr Arya draws over a decade of experience of being an impact-oriented marketer with digital focus and trusted advisor to senior leaders across a variety of Indian and multi-national firms. Alok has driven growth strategies to help purpose driven brands bring big ideas to life. He believes in marrying the practice of digital strategy with marketing creative and has acquired an in-depth understanding of the Indian, global and the "glocal" consumer. He has a Master’s degree in Marketing from IBS Hyderabad.

Mr Sandeep Bhardwaj, CEO, Retail, IIFL Securities welcomed his appointment and said, “We are excited to have Alok with us. With his vast experience across diverse industries & work cultures, he will spearhead the next levels of growth at IIFL. His appointment reinforces IIFL’s vision to be a digital first leader with customer engagement & empowerment at the helm of it.”

Mr Alok Arya, CMO, IIFL Securities said, “I am elated to join team IIFL on its journey to 'democratize wealth creation in India". With customer centricity at our core & a strong brand legacy, it's an honour working with Sandeep and team towards our aspiration to become the preferred choice for wealth creation & financial wellbeing in the country.”

IIFL Securities is in the process of accelerated digital transformation and has hired top quality talent in the last one year. It has also introduced multiple industry first products developed by its 200 strong digital and technology team in the past one year through its ‘IIFL Securities Innovation Hub”.

IIFL Securities is one of India’s most profitable broking and advisory firms with legacy of over two decades in retail broking and financial products distribution. The business offerings comprise equity, commodities and currency broking, DP service, portfolio advisory and distribution of investment products. The firm manages assets worth over Rs 1.32 lac crores and has over 23 lac customers. IIFL Securities has a daily trading turnover of Rs 1,25,000 crore.