Piramal Pharma Limited’s Consumer Products Division introduces single pack for masses

Piramal Pharma Limited’s Consumer Products Division expands product offering of Little’s Baby Comfy Pants, introduces single pack for masses

Unveils a new campaign, ‘Pakda-Pakdi’ with Saif Ali Khan and Kareena Kapoor

Mumbai, India | June 28, 2022: Piramal Pharma Limited’s Consumer Products Division today announced the launch of their new campaign, ‘Pakda Pakdi’ with celebrity brand ambassadors Kareena Kapoor and Saif Ali Khan for its baby care brand, Little’s - Comfy Baby Pants. The campaign aims at highlighting the entry of Little’s comfy baby pants in the mass markets with the launch of its singles pack thus making it affordable and accessible to new parents. The singles pack will be priced at Rs. 9, 10, 12 for S, M, and L sizes respectively.

The campaign, ‘Pakda pakdi khelna Little’s ka kaam hai, aur baaki choti choti cheezon ka khayal rakhna Little’s comfy baby pants ka’ draws attention to a child’s comfort need during their nap time as well as their active play time. The new product offering by Little’s diapers aims to provide the cottony soft comfort without leakage to the masses, addressing the baby care needs.

Nitish Bajaj, CEO, and Piramal Consumer Product Division commented, “Our new range of Little’s – Comfy Baby Pants is designed with benefits focusing on the comfort of the baby. These features like 12 hours absorption and wetness indicator also helps parents to ensure the hygiene of their children. Through this campaign, we are happy to continue our existing relationship with Saif Ali Khan and Kareena Kapoor for the launch of our new campaign, ‘Pakda-Pakdi’ that resonates well with new parents, promising to keep their child comfortable at all times.”

Actor Kareena Kapoor said, “New parents often feel anxious about not knowing every little thing when it comes to baby care. It is of utmost importance for a child to get proper sleep and also to be comfortable during their active wake hours. Hence, it is critical for parents to find a diaper that provides cottony soft comfort and does not leak. I am excited to continue my association with Piramal’s Little’s brand that addresses this key need of child comfort.”

Launched in October 2020, Little’s comfy pants are cottony soft with 12 hours absorption and wetness indicator which provides the child freedom to play comfortably through the day. Over the last three decades, the brand has earned the trust of Indian mothers and is known for meeting all of their babies' needs.

Campaign Link: https://youtu.be/coGEukQlPz4