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Jan 62 min read

Shree Cement announces a new brand identity with ‘Bangur’ as the master brand


Shree Cement announces a new brand identity with ‘Bangur’ as the master brand

 

Shree Cement Limited, one of India’s largest cement manufacturers, has announced a revamp of its corporate brand identity and launchedmultiple brand offerings, with ‘Bangur’ as the master brand. The new Bangur brand identity is anchored on the idea of Build Smart– a core philosophy capturingthe company’sconsumer proposition, organizational philosophy, and national ambition.

 

The Bangur master brandhas been unveiled with a new advertising campaign, with noted Bollywood actor Mr Sunny Deolbeing brought inas the brand endorser.

 

Speakingon the occasion, Mr Neeraj Akhoury, Managing Director of Shree Cement Ltd,said, “The launch of ‘Bangur’ as the master brand is in sync with our strategy of assessing and responding to evolving customer sentiments and growing aspirations.The intent is to position ‘Bangur’ as the company’s umbrella brand, with a refreshed and discernible brand identity. Through this makeover, we aim to connect better with our customers, providing them unique experiences with differentiated products.”

 

The launch of the new brand identity was announced in a glittering event organized in New Delhi. The event was attended by more than 8,000 participants, including stockists, dealers, retailers and other channel partners. Key highlights of the branding revamp includedthe launch of:

 

·         A new logo and modernvisual identity: Bangur Cement’s updated brand logo symbolizes its evolution with a contemporary design mirroring its forward-thinking approach

·         Introduction of a revamped product line: Cutting-edge enhancements have been introduced across the product range, showcasing innovation and advancements addressing the evolving needs of discerning customers

·         Launch of Bangur Magna:A premium offering of a superior product with highly differentiated pack appearance

·         Launch of the new advertising campaign:The campaign featuring Mr Sunny Deol will be deployed across TV, digital, outdoor, print and retail

·         Re-affirmation of sustainable initiatives: A renewed commitment to embracing sustainability and pursuit of eco-friendly practices that align with the company’sresponsibility towards the environment

·         Digitalscale-up:Focusing on influencer programmes with contractors, engineers, masons and dealers

 

Shree Cement’srevamped brand reflects the company’s commitment to innovation, quality and customer satisfaction. The unveiling of the company’s new brand identity is an articulation of the company’s intent to market and sell all variants of cement, viz. OPC, PPC and PSC, across all its geographical territories under the revamped ‘Bangur’ brand.


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