SOFIT comes to the rescue of lactose intolerant consumers on the Doodh and Kheer Billboard banter

SOFIT comes to the rescue of lactose intolerant consumers on the Doodh and Kheer Billboard banter

Link to the Post : https://www.instagram.com/p/CnE4A9yIUvb/?igshid=MDJmNzVkMjY%3D

Social media is no stranger to amusing banters by brands. The trending billboard banter modelled on milking a famous Bollywood dialogue between Blinkit and Zomato has a new entrant, and that’s SOFIT. Hershey India’s plant-based drink brand Sofit has made a witty comeback to the trend – ‘Kab tak sirf doodh aur kheer mangoge. Kuch aur healthy aur tasty hum bhi denge’.

Sofit has made a bold move and come to the rescue of lactose intolerant and health-conscious consumers by clearing the fog between the milk. The brand has also recently roped in popular actress Disha Patani as a brand ambassador alongside John Abraham.

Brands such as Netflix, ITC, HDFC Bank, Jeevansathi, Zyngo, Hinda, Edelweiss have also participated in the banter.